HONDA MOTOR CO. ADRs $27 (New York symbol HMC; Conservative Growth Portfolio, Manufacturing & Industry sector; ADRs outstanding: 1.8 billion; Market cap: $48.6 billion; Price-to-sales ratio: 0.5; WSSF Rating: Above average) is Japan’s second-largest carmaker. It’s also the world’s largest motorcycle producer.
Honda sold 3.5 million vehicles in fiscal 2009. That’s down 10.4% from 3.9 million in the prior year. However, motorcycle volumes rose 8.5%, to 10.1 million from 9.3 million. Revenue fell 14.9%, to $101.9 billion from $119.8 billion a year earlier. Earnings plunged 76.7%, to $1.4 billion, or $0.77 per ADR, from $6 billion, or $3.30 per ADR. (Each American Depositary Receipt represents one Honda common share.) The earnings drop was mostly because of lower sales, higher raw-material costs and the negative impact of the high Japanese yen. North America accounts for 45% of its sales, so it’s more vulnerable to currency movements than Toyota.
Honda’s small, fuel-efficient cars should continue to appeal to cost-conscious consumers during the recession. Like Toyota, it also aims to lower its costs by building more models that use the same parts. This year’s earnings will probably drop to $0.37 per ADR, but should rebound to $1.15 in fiscal 2011. The stock trades at 23.5 times the 2011 estimate. The $0.46 dividend yields 1.7%.
Honda is a buy.
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