AlarmForce Industries, symbol AF on Toronto, reported record quarterly revenue of $10.1 million in the three months ended April 30, 2011. That’s up 10.3% from $9.2 million a year earlier.
AlarmForce is one of the stocks we analyze in Stock Pickers Digest, our newsletter that helps you make hot stock picks for the part of your portfolio you devote to aggressive investing.
Earnings fell 9.2%, to $949,000, or $0.08 a share, from $1.0 million, or $0.09 a share. That’s mainly because its marketing costs rose 16.9%.
The company sells two-way voice alarm systems and monitoring services in Canada and the U.S. It mainly attracts customers by aggressively promoting itself through radio and TV advertising. On April 30, 2011, AlarmForce had 119,600 subscribers, up 11% from a year earlier.
As well, the company recently announced that it is entering the Florida market. The company will begin advertising and installing its systems this month in Tampa-St. Petersburg, Sarasota and Orlando. It will launch in other Florida cities over the next 12 months.
AlarmForce has also developed a remote video system called ViewForce that it plans to start selling by late summer 2011.
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