Topic: How To Invest

3 powerful secrets for successfully investing in the stock market

You can enhance your long-term investment results by following these 3 key tips for investing in the stock market. They’ve long been part of the advice we give in our investment services and newsletters, including Canadian Wealth Advisor, our advisory for conservative investing.

1. Treat all predictions with a healthy degree of skepticism: Thanks to the Internet, it’s possible to get hold of far more information than ever before. From there, it’s easy to fashion a theory or accept a conclusion that is missing just enough key material to be completely at odds with reality. This can happen to anybody. That includes teams of award-winning journalists and editors at major newspapers, top-paid investment analysts at the world’s biggest financial institutions — and you.

That’s why you need to treat all predictions — yours and everybody else’s — with a healthy degree of skepticism. You can take them into account, let them influence your investment decisions, even skew your portfolio so you can profit if they hit the mark. But keep it within limits. Never let a prediction take the place of diversification.

In fact, you may find in the course of an investing career that the predictions that tempt you to forget diversification are the same predictions that are most likely to fail.

2. Avoid new issues: It pays to keep new issues out of your portfolio. Most come to market when it’s a good time for the company and its insiders to sell. This may not be, and often isn’t, a good time for you to buy.

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New stock issues start out with a big marketing push by the firm that sponsors them. When the initial hoopla ends, hidden risks can emerge. This can spur deep price declines in the new issue that go on for years.

Our rule is to avoid adding new issues to your portfolio until they’ve survived at least one recession. By then, hidden risk has often come out in the open.

3. Maintain an attitude of persistent curiosity: Investment professionals know more about investing than you do, because they devote their lives to it. But you can get more knowledge than most investors if you simply read widely and ask lots of questions.

Read books and visit investing web sites. It pays to read as widely as possible, especially when you’re just starting out. Most local libraries have at least a six-foot shelf of investment books. Browse that shelf and borrow an investment book on each visit.

You’ll also find a wide range of information about investing in the stock market online. You could start with our web site, TSI Network, which boasts more than 5,000 articles on investment strategies and individual investments.

Make it fun. Don’t feel obligated to study every web site you visit or finish every book you borrow. The knowledge you need appears in many places, but quality and readability vary widely. You might as well absorb the knowledge from sources that are pleasant to read.

If you’re looking for safety-conscious investment advice like this, you should subscribe to our Canadian Wealth Advisor newsletter. Click here to learn how you can get one month free when you subscribe today.

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