How to win more than you lose when investing in penny stocks in Canada

Investing in penny stocks in Canada is not for the faint of heart—although it does hold risky appeal for some aggressive investors who aim to get into fast-growing stocks at what they describe as “the ground floor.” 

These types of aggressive investors think the best way to profit in stocks is to buy them when they are just barely starting out on a growth phase that can last for years if not decades. Ideally, they want to buy the future top performers when they are still near or close to the penny stock range and have yet to be discovered by the broad mass of investors.

There is money to be made, but you will likely lose more often than you win. If you decide to start investing in penny stocks, below is a list of penny stock investment strategies you can use to make the most sound investment decisions.

1. Only start investing in penny stocks with money you can afford to lose. Ultimately, Canadian penny stocks should only be a small part of any diversified portfolio.
2. Spread your penny stocks out across different market segments. When making a list of penny stocks, we recommend investing in a range of markets. This includes software, biotech, technology, mineral exploration and so on.
3. Look for a strong balance sheet when investing in penny stocks. High-quality penny stocks should have strong balance sheets with low debt. It’s even better if they have a major partner who can finance the penny stock’s product to market or mine into production.
4. Understand the better the promotion, most often, the worse the penny stock. If you let the media hoopla taint your investment decisions, you increase your risk of blundering into a promotional stock rather than a true investment.
5. Beware high-tech penny stock shams: It’s easier to set up a company and sell stock to investors than to perfect a technological breakthrough. Be especially wary when tech penny stocks splurge on elaborate websites and glossy investor brochures.
6. Look out for acquisitions. Acquisitions can bring “time-bomb” risk. Companies sometimes grow quickly by buying other companies. But it may also be the case that those selling the companies may simply want to bail out of a losing situation.
7. Diversify your tech penny stocks when investing in penny stocks. The high-tech sector has more than its share of winners and duds. So when making your list of penny stocks, pick 5 to 10 tech penny stocks instead of just one. Gains on your winners should overwhelm any losses you have.

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8. Focus on up-and-coming technologies. To do this, you need to know how technology is changing. For instance, the immense popularity of wireless devices, like the iPhone and tablet computers, has stepped up demand for faster, more reliable wireless networks.
9. Buy multi-product penny stock companies. Technological advances come in spurts, and they leapfrog each other. Focus on investing in tech penny stocks that have some existing or soon-to-be-released products, and avoid one-hit wonders.
10. Look for earnings or cash flow. A perpetual money loser will eventually go broke, no matter how impressive its technology. But if it makes even a little money, it can stay in business and perhaps reap the bonanza of a new product.
11. Be especially careful with penny mining stocks before investing. It is sometimes said that a single drill hole has a 1-in-1,000 chance of turning up an “anomaly,” or a drill result that could be a marker for a mineral deposit. However, the odds against finding a mine on any one anomaly are also about 1,000-to-1. So, the odds that a particular drill hole will lead to the discovery of a valuable mineral deposit are about a million-to-1. That’s why we never recommend Canadian penny mining stocks that have much or all of their value riding on a single drill hole. Instead, we want to see a series of promising drilling results, along with other encouraging development work.
12. Avoid investing in penny mining stocks that trade at unsustainably high prices. They may be high because of broker hype or investor mania about the underlying commodity (such as gold). Instead, we focus on reasonably priced Canadian penny mining stocks with favourable geology.
13. Be wary of investing in penny stocks with promotions that involve the announcement of deals with major, household name companies. When they get a deal with a major, promoters go to great lengths to make it seem bigger than it is. Instead of announcing that the big company has invested, say, $50,000, penny stock promoters may issue a press release that says the two companies have entered into a “multi-stage development plan”. In fact, this is often a good time to sell, not buy.
14. Apply our sell-half rule. Selling half your holdings after you double your earnings is a good strategy for any high-risk investment, but especially so for penny stocks. This can give you a clearer perspective on what to do with the other half of your investment. After all, if you are too slow to sell speculative stuff, your profits and even your principal can evaporate all too quickly.

If you lose money investing in penny stocks, you may think your main mistake was bad timing. That’s a misconception. You can get lucky in making a list of penny stocks, just as in lotteries. But if you play long enough, the “house odds” eventually triumph over any run of luck. In penny stocks or games of chance, the odds are against you. The longer or more often you play, the likelier you are to lose.

Are you investing in penny stocks? Do you have a favorite penny stock trading tip? Share your experience with us in the comments.