Every Monday we feature “A Stock to Sell’ as our daily post. With every stock we recommend as a sell, we give you a full explanation of why we advise against investing in the stock at this time.
LifeLogger Technologies (symbol LOGG on the U.S. over-the-counter market; www.lifelogger.com) is a Florida company that aims to market its gum-packet-sized LifeLogger wearable camera.
The grey plastic device has a pair of buttons on the side: one for recording HD video and another for taking photos. It slots onto a black plastic band that runs around the back of the user’s head and keeps the device in place against the side of a person’s face.
There is already competition in this area, including from Google’s Glass device, but LifeLogger hopes to distinguish itself by adding a subscription-based cloud service that processes and stores all recorded content.
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Stock advice: LifeLogger plans application to let other wearable cameras connect with its cloud service
This service includes software that lets users pick out the important parts of each recorded segment. For example, by using the camera’s GPS, users can see where they were during each moment of the video and which way they were facing, allowing them to jump to a specific spot.
The company’s cloud-based software also aims to organize video through face, voice and text recognition. In addition, LifeLogger plans to develop an application that will let other wearable cameras communicate with its cloud service.
LifeLogger hopes to attract customers in a highly competitive market that’s constantly evolving. But it has no revenue so far, and will have trouble raising funds at its low share price (currently just above $0.45) to build and promote its camera and cloud storage.
The fact that the stock trades on the loosely regulated ‘over-the-counter’ market does not inspire confidence either.
We don’t recommend the shares of LifeLogger Technologies.
Tomorrow we look at how Maple Leaf Foods is ready to profit from its big re-shuffle.
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