Be selective to maximize your AI returns

Article Excerpt

Artificial intelligence (AI) is an example of an investment idea that could boost your investment returns, or, more likely, end up costing you money. All in all, we think that the biggest, surest gains from AI will come from investing in established businesses that are already profitable and growing, and that can gain all the more by applying AI to their operations. Here are two companies that are already profitably taking advantage of AI, and they should be among the leaders in the push to extend AI’s use: GEN DIGITAL INC., $24.78, is a buy. The cybersecurity company (Nasdaq symbol GEN; TSINetwork Rating: Extra Risk) (gendigital.com; Shares outstanding: 616.3 million; Market cap: $15.3 billion; Dividend yield: 2.0%) continues to spend a high 9% of its revenue on research. That’s letting it develop new products to spur its long-term growth. For example, it launched a new AI-powered mobile application and web-based service (called Norton Genie) that aims to provide a way to check if texts, emails, websites…