3D television sets could boost Sony

Article Excerpt

SONY CORP. ADRs $33 (New York symbol SNE; Conservative Growth Portfolio, Manufacturing & Industry sector; ADRs outstanding: 1.0 billion; Market cap: $33.0 billion; Price-to-sales ratio: 0.4; Dividend yield: 1.4%; WSSF Rating: Average) plans to start selling TV sets than can project three-dimensional (3D) images. Demand for these sets will probably be small, at least at first. But Sony has a long history of successfully introducing new technologies, so these sets could become as popular as today’s high-definition models. The company will also use its 3D technology in its TV shows, movies and video games. That should showcase the benefits of its new TV sets when they go on sale later this year. Sony is a buy. buy…