Aeropostale goes Hollywood

Article Excerpt

AEROPOSTALE INC. $20.26 (New York symbol ARO; TSINetwork Rating: Extra Risk) (646-485-5410; www.aeropostale.com; Shares outstanding: 81.3 million; Market cap: $1.6 billion; No dividends paid) has hired 15-year-old Chloe Grace Moretz as a celebrity endorser. Ms. Moretz has recently appeared in movies such as Dark Shadows and Hugo. She also starred in the cult hit Kick-Ass. Over the last few quarters, Aeropostale has focused on more fashionable clothing instead of the basics. The company hopes Ms. Moretz will draw attention to these products and boost its sales. Aeropostale is a mall-based retailer of casual clothing and accessories. It mainly sells its clothing to 14- to 17-year-olds. In addition, its P.S. from Aeropostale stores in the U.S. are aimed at seven- to 12-year-olds. Aeropostale is still a buy. buy…