Benefit from DraftKings bid to diversify its business

Article Excerpt

DraftKings keeps making the right moves to remain the dominant player in the expanding U.S. sports-betting market. Meanwhile, it’s taking a big diversification step, both geographically and away from sports. DraftKings is a Power Buy. DRAFTKINGS INC., $49.09 is a Power Buy. The company (Nasdaq symbol DKNG; TSINetwork Rating: Extra Risk) (www.draftkings.com; Shares o/s: 789.3 million; Market cap: $38.9 billion; No dividend) is now making a $22 billion offer to acquire U.K. online sports betting company Entain. Entain would give DraftKings a fast way to expand into international gambling markets, given Entain’s licences to operate in 27 countries and its online technology. The acquisition would also give DraftKings, a digitally focused company, a stake in physical betting shops through Entain’s U.K. locations. Growth by acquisition adds risk—especially with big purchases like Entain However, Entain will help DraftKings diversify away from businesses that concentrate on the sports season. In addition, online betting customers (including online casino betting, poker betting, or online video gaming) generally yield more revenue than in-person, or pure sports, bettors. DraftKings…