Here’s Our Pick Of The Month: November 2008

Article Excerpt

ALARMFORCE INDUSTRIES $3.55 (Toronto symbol AF: SI Rating: Speculative) (1-800-267-2001; www.alarmforce.com; Shares outstanding: 12.1 million; Market cap: $43.1 million) provides two-way voice alarm systems and monitoring services in Canada and the United States. The company has over 87,500 subscribers, with 91% in Canada and 9% in seven U.S. states. AlarmForce’s system is distinctive because emergency operators establish immediate two-way voice contact with homeowners to verify an alarm. It then dispatches security personnel to the client’s home. If intruders are present, the two-way contact can frighten them away. AlarmForce has gained a high profile from radio and TV advertising. It adds new subscribers by giving its system away in return for a monitoring service at $25 a month, with a three-year contract. AlarmForce makes and owns each system. Earlier this year, AlarmForce launched AlarmCare, a personal emergency response system for the elderly or physically challenged. There is a $28 monthly subscription fee for this service. In the three months ended July 31, 2008, revenues rose…