Lower costs help them compete

Article Excerpt

These consumer-product makers continue to face strong competition from cheaper generic brands. However, all three are doing a good job of cutting costs and expanding internationally. Even so, only two are buys right now. PROCTER & GAMBLE CO. $64 (New York symbol PG; Conservative Growth Portfolio, Consumer sector; Shares outstanding: 2.8 billion; Market cap: $179.2 billion; Price-to-sales ratio: 2.3; Dividend yield: 3.0%; TSINetwork Rating: Above Average; www.pg.com) is one of the world’s largest makers of household and personal-care products. Some of its top brands are Tide detergent, Crest toothpaste, Head & Shoulders shampoo and Pampers diapers. The company gets 60% of its sales from outside the U.S. Procter is streamlining its business. That includes dropping some less-profitable brands and cutting a third of its suppliers. These moves should free up more cash for advertising and marketing. As well, lower costs will give Procter more flexibility to cut its prices without hurting its profit margins. Meanwhile, the company earned $3.3 billion…