Metro adds MOI in Ontario

Article Excerpt

METRO INC., $85.09, is a buy. The company (Toronto symbol MRU; Shares o/s: 222.7 million; Market cap: $19.0 billion; TSINetwork Rating: Average; Yield: 1.6%; www.metro.ca) has now launched its new MOI rewards program across all of its supermarkets and pharmacies in Ontario. It already offers the program at its Quebec and New Brunswick locations. Loyalty-rewards plans are increasingly important to retailers, as they encourage more repeat visits. The plan also gives Metro more insight into the buying habits of loyal customers, and lets it offer them personalized promotions to increase their spending per visit. A recent survey ranked MOI as the most widely used loyalty program in Quebec, with 79% of Metro customers enrolled in the plan. As part of the new program’s launch, Metro has also teamed up with Royal Bank of Canada to offer customers a MOI Visa credit card that offers members even more rewards. Metro Inc. remains a buy. buy…