PlayStation 4 should spur Sony’s earnings

Article Excerpt

SONY CORP. ADRs $34 (New York symbol SNE; Conservative Growth Portfolio, Manufacturing & Industry sector; ADRs outstanding: 1.3 billion; Market cap: $44.2 billion; Price-to-sales ratio: 0.5; Dividend yield 0.3%; TSINetwork Rating: Average; www.sony.com) has launched two new versions of its PlayStation 4 video game console. The first is a cheaper, thinner model. That should help it compete with Microsoft’s Xbox console. The second— PlayStation 4 Pro— is a more expensive version that supports 4K video. These products should spur profits at its Sony’s video game division, which supplies 15% of its earnings. However, the stock is expensive at 44.2 times its projected earnings of $0.77 per ADR. Sony is a hold. hold…