TubeMogul is a great fit

Article Excerpt

ADOBE SYSTEMS INC. $104.08 (Nasdaq symbol ADBE; TSINetwork Rating: Average) (408- 536-6000; www.adobe.com; Shares o/s: 497.2 million; Market cap: $51.5 billion; No dividends paid) has bought TubeMogul (symbol TUBE on Nasdaq) for $540 million. That video-advertising business makes products that let advertisers better plan the placement, purchase, measurement and optimization of online ads. TubeMogul uses data gathering to place video ads on websites that an individual consumer trusts and regularly visits. That means a web ad can follow a consumer as he or she browses the web. Video advertising is the industry’s fastest growing category. TubeMogul will let Adobe offer a wider range of services in this area. Adobe Systems is a hold. hold…