WW better taps a key demographic

Article Excerpt

WW INTERNATIONAL $28.95 (Nasdaq symbol WW; TSINetwork Rating: Extra Risk) (www.ww.com; Shares o/s: 68.1 million; Market cap: $2.0 billion; No dividends paid) has expanded its weight-loss services to include “Wellness that works” programs. The move reflects the company’s goal of promoting healthy living, in general, rather than just weight loss. As of September 26, 2020, it had a record 4.7 million active subscribers. That’s up 5.3% from 4.4 million a year earlier. Digital subscribers jumped 23.5%, to 3.8 million. The shift to digital has offset declining Studio (in-person) visits. This shift is mostly due to COVID-19, but at the same time, it also reflects the popularity of social media venues and e-commerce platforms. The digital platform is attracting younger consumers (about 50% of new members are now under the age of 45). WW International is a buy. buy…