Wyndham targets business travellers to spur its growth

Article Excerpt

Wyndham is now taking steps to improve how companies book and manage group bookings, meetings, events, and business travel at its North American hotels. That will add to sales and bolster profits. WYNDHAM HOTELS & RESORTS, $69.95, is a #1 Power Buy for 2024. The company (New York symbol WH; TSINetwork Rating: Extra Risk) (www.wyndhamhotels.com; Shares outstanding: 80.6 million; Market cap: $5.6 billion; Dividend yield: 2.2%) will now offer reward points in its loyalty program to companies that book stays through its just revamped WyndhamBusiness.com. Before, the loyalty program only benefited guests. Now, enrolled companies also earn one point per dollar on each stay, which they can transfer to their travel planners, use for holiday promotions to reward employees, or to offset future company stays. Wyndham has also adopted an instant meeting booking platform from Groups360. The tool lets a travel planner book between 10 and 50 rooms at different hotels at discounted rates at more than 5,600 Wyndham Group hotels in North America. Historically, this type of…