Topic: How To Invest

Q: I see that shares of The Trade Desk have dropped recently. Do you think now is a good time to buy the stock? Thanks.

Article Excerpt

A: The Trade Desk Inc., $706.46, symbol TTD on Nasdaq (Shares outstanding: 41.9 million; Market cap: $32.2 billion; www.thetradedesk.com), operates a self-service, digital-advertising platform where clients make their purchases online across various formats and devices. The Trade Desk is headquartered in Ventura, California; it has 1,200 employees worldwide, spread across 23 offices in North America, Europe and Asia Pacific. The company offers a demand-side platform, which means that buyers of digital advertising are able to manage multiple ad and data accounts through one interface rather than having to open accounts with each supplier of digital content. As the biggest supply-side vendors of digital advertising, Google and Facebook control over 80% of the global digital ad market. The Trade Desk’s exclusive tools and algorithms provide real-time data that let clients track exactly who sees their ads. They can also follow how those consumers interact with the content. That lets advertisers optimize their ad placements. The company generates revenue by charging advertising agencies and brands a..