Topic: How To Invest

Hi, Pat: Could I have your opinion on the ALPS Sector Dividend Dogs ETF? If one were considering a “Dogs of the Dow” approach, would this be an alternative? Thanks.

Article Excerpt

The ALPS Sector Dividend Dogs ETF, $38.79, symbol SDOG on New York (Units outstanding: 24.3 million; Market cap: $942.6 million; www.alpssectordividenddogs.com), is an ETF that applies the “Dogs of the Dow” theory on a sector-by-sector basis using the stocks in the S&P 500. The fund’s MER is 0.40%. The Dogs of the Dow approach involves buying the lowest-priced, highest-yielding stocks in the Dow Jones Industrial Average. At the end of each year, you pick the 10 stocks from the 30-stock Dow with the highest dividend yields. You then invest an equal dollar amount in each, hold them for one year and repeat these steps annually. The ALPS Sector Dividend Dogs ETF picks five stocks from each of the 10 sectors as defined by the S&P 500 index—consumer discretionary, consumer staples, energy, financials, health care, industrials, information technology, materials, telecommunication services and utilities. The ETF picks the stocks with the highest dividend yields. Each holding is then equally weighted so that every company…