Topic: How To Invest

Pat: My wife and I recently sold her shares of Kroger Co. on the advice of our broker, who said his reports showed the stock had little upside potential. Normally I would not do this. As per your advice, we hold shares of solid companies for the long term. We are thinking of buying Kroger again, as we like the company’s overall philosophy. I can’t find much analysis on its prospects. Would you please do an update on this company and its long-term outlook? Thanks.

Article Excerpt

Kroger Co., $74.42, symbol KR on New York (Shares outstanding: 491.1 million; Market cap: $36.5 billion; www.kroger.com), started up in 1883 and is now the largest grocery store operator in the U.S. by sales. The company has 2,625 locations (1,330 of which also sell gasoline), mainly in the southern, Midwestern and western U.S. In addition to Kroger, the company’s banners include City Market, Dillons, Food 4 Less, Fred Meyer, Fry’s, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith’s. Kroger’s other operations include 782 convenience stores, 326 jewellery stores and 37 plants that make its private label baked goods and dairy products. In its 2015 fiscal year, which ended January 31, 2015, Kroger’s sales rose 10.3%, to $108.5 billion from $98.4 billion in 2014. That’s mainly because the company purchased the Harris Teeter supermarket chain for $2.4 billion in January 2014. On a same-store basis (which excludes fuel sales and the Harris Teeter acquisition), sales rose 5.2%, thanks in part to strong demand…