Topic: How To Invest

Q: Please, can you provide your analysis of goeasy financial? It looks attractive. Thanks.

Article Excerpt

A: goeasy Ltd., $41.60, symbol GSY on Toronto (Shares outstanding: 14.3 million; Market cap: $562.1 million; www.goeasy.com), is a provider of non-prime lease-to-own loans, in addition to providing other lending services. It’s headquartered in Mississauga, Ontario. The company operates through two segments: easyfinancial (77% of total revenue) which provides personal loans at interest rates starting at 19.99%; and easyhome (23% of revenue) which leases furniture, appliances, home electronics and computers on a rent-to-own basis to consumers with poor credit histories or insufficient cash at a fixed annual interest rate of 29.99%. Customers then have the option to purchase their goods at a predetermined price. In addition, at the end of the lease term, title automatically transfers to the customer. Customers transact with easyhome and easyfinancial online and through mobile devices. There are also 256 easyfinancial and 163 easyhome locations. Over the past five years, goeasy’s revenue increased 100.3%, from $304.3 million in 2015 to $609.4 million in 2019 as the company’s loan portfolio grew…