Topic: How To Invest

Power Growth Investor Hotline – Friday, July 17, 2020

Article Excerpt

CHIPOTLE MEXICAN GRILL INC., $1,136.22, is a buy. The stock, symbol CMG on New York, lets you tap this Mexican restaurant chain, headquartered in Denver. The company is a fast-food leader charging slightly higher prices than its competitors but offering better quality food, including naturally raised meat. Chipotle’s shares continue to hit all-time highs, despite the coronavirus pandemic. That’s because over the last two years, the company has significantly expanded its digital presence, with the launch of order-ahead, online delivery, and a loyalty program. It has also added second food-making lines to its locations to focus on those digital orders. The company has also added a national delivery partnership with Uber Eats. Under that program, it offered free delivery from March 15 into early May. Chipotle’s loyalty program has grown to 11.5 million enrolled members, with signups rising nearly 400% by May. The company is also starting to expand on this growth with personalized promotions. The number of Chipotlanes is also rising. Those…