Topic: How To Invest

Q: Good morning. May I get your opinion on Goodfood Market Corp., and the growing home delivered meal business in Canada? Thank you.

Article Excerpt

A: Goodfood Market Corp., $2.82, symbol FOOD on Toronto (Shares outstanding: 51.8 million; Market cap: $147.7 million; www.makegoodfood.ca), is a Canadian meal kit company. It aims to deliver fresh ingredients that make it easy for subscribers to prepare meals at home every week. The company began trading on the Toronto exchange in June 2017 at $2.50 a share. Subscribers select their favorite recipes online from a variety of Goodfood’s original dishes. The company then prepares a personalized box of fresh ingredients and delivers it to the subscriber’s doorstep with easy step-by-step instructions. Headquartered in Montreal, Canada, Goodfood had 89,000 active subscribers as of August 31, 2018, up 187.1% from 31,000 a year earlier. The increase in subscribers was mainly attributable to the company’s marketing efforts, as well as new menu options and its Western Canada expansion. In the three months ended May 31, 2018, revenue rose 245.7%, to $22.2 million from $6.4 million. Excluding one-time items, the company lost $1.6 million, or $0.03 a..