Topic: How To Invest

Q: Hi. What is your opinion of Booking.com, with shares trading on the Nasdaq? Thanks.

Article Excerpt

A: Booking Holdings Inc., $1,956.39, symbol BKNG on Nasdaq (Shares outstanding: 43.3 million; Market cap: $81.5 billion; www.booking.com), is a world leader in travel and online reservation services. The company connects consumers with providers of travel services in over 230 countries, primarily through six brands: Booking.com is, based on room nights booked, the world’s leading brand for making online reservations for accommodations. KAYAK is a meta-search engine for travel services, including airline tickets, accommodation, and rental car reservations. Priceline is a hotel, car rental, airline-ticket and vacation-package online reservation service in North America. Agoda.com offers online accommodation reservations, catering primarily to consumers in the Asia-Pacific region. Rentalcars.com is an online worldwide rental car reservation service. OpenTable is an online provider of restaurant reservations. Of the company’s revenue, 72.1% is from commissions earned on sales made through its websites, while 20.6% is merchant revenue—payments from consumers for services Booking Holdings provides. The remaining 7.3% is advertising revenue, primarily generated on KAYAK. The company…