Topic: How To Invest

Q: Pat: I bought Freshii shares when they first went public. However, the stock has tanked, and it’s now at about half of what it was when I bought it. What’s your recommendation on the stock at this point? Thanks so much.

Article Excerpt

A: Freshii Inc., $4.74, symbol FRII on Toronto (Shares outstanding: 30.5 million; Market cap: $144.6 million; www.freshii.com), first sold shares to the public and began trading on the Toronto Exchange at $11.50 in late January 2017. In 2005, at the age of 23, founder and CEO Matthew Corrin opened the first Freshii location. The business has now grown to 421 stores across 17 countries. Freshii is a limited-service restaurant that aims to offer healthful menu options focused on fresh produce and lean proteins for urban eaters, particularly millennials. The restaurant’s average item price is $7.50. The company uses a franchise model and has developed its stores to eliminate the need for large kitchen equipment, including ovens. This helps keep start-up and energy costs low and makes it easier to find potential store locations in varying sizes. It may have also helped to attract franchisees by reducing any upfront costs and supporting profit margins. Store sizes can range from 300 square feet to…