Topic: How To Invest

Q: Pat, what do you think about the prospects for Brilliant Earth Group? It looks like it has a nice niche in jewellery. Thank you.

Article Excerpt

A: Brilliant Earth Group Inc., $17.91, symbol BRLT on Nasdaq (Shares outstanding: 9.6 million; Market cap: $1.7 billion; www.brilliantearth.com), is a direct-to-consumer retailer that aims to provide customers with the best in ethically sourced diamonds and other jewellery. The company offers a collection of premium-quality diamond engagement and wedding rings, gemstone rings, and fine jewellery, conceptualized by its in-house design studio and then created by expert jewellers. Established in 2005 with a single showroom in San Francisco, California, the company has since expanded into a nationwide business with more than 14 bricks-and-mortar showrooms. Brilliant Earth reports that it has sold its products to more than 370,000 customers over the past 16 years. The company launched its IPO on September 23, 2021, when it first sold shares to the public at $12 each. While there’s no clear definition of what truly constitutes ethically obtained diamonds, Brilliant Earth aims to go beyond current industry practices for diamond sourcing. As part of its “Beyond Conflict Free”…