Topic: How To Invest

Q: Pat, would it be possible to get an opinion on Vital Farms? Thank you.

Article Excerpt

A: Vital Farms Inc., $13.51, symbol VITL on Nasdaq (Shares outstanding: 40.7 million; Market cap: $556.4 million; www.vitalfarms.com), offers a range of ethically produced, pasture-raised foods. Started on a single farm in Austin, Texas, in 2007, Vital Farms is now a U.S.-wide consumer brand that works with over 300 small family farms. The company is the industry leader in pasture-raised eggs, holding more than 80% of the ethically produced U.S. market by revenue. Vital Farms estimates that over 8 million households purchase its eggs in over 22,000 stores across the U.S. The company’s other products include hard-boiled eggs, ghee (clarified butter used in South Asian cooking) and liquid whole eggs. On July 30, 2020, Vital Farms launched its IPO on Nasdaq with the sale of 9.3 million shares at $22 a share for a total of $205 million. The IPO price was higher than the planned range of $19 and $21. Of the total stock offering, existing shareholders sold 4.3 million shares. The…