Topic: How To Invest

Q: Please, I need a recommendation on the Cheesecake Factory. Thanks.

Article Excerpt

A: The Cheesecake Factory, $49.31, symbol CAKE on Nasdaq (Shares outstanding: 51.6 million; Market cap: $2.7 billion; www.thecheesecakefactory.com), is a restaurant chain. The company started up in 1978 when David Overton opened the First Cheesecake factory restaurant in Beverly Hills, California. It was incorporated in 1992. Cheesecake Factory currently owns and operates 352 restaurants throughout the U.S. and Canada. The company’s brands include The Cheesecake Factory (215 locations), North Italia (43 locations), and Flower Child (38 locations). The company also has more brands within its Fox Restaurant Concepts (FRC) portfolio (49 locations). Internationally, 34 Cheesecake Factory restaurants operate under licensing agreements. The Cheesecake Factory restaurants aim to provide a distinctive, high-quality dining experience at moderate prices. They do this by offering an extensive, innovative, and evolving menu in an upscale casual, high-energy setting. North Italia is a modern interpretation of Italian cooking in the upscale casual dining segment. The chain strives to offer a neighbourhood feel, with classic Italian favourites. Flower Child operates in the fast-casual…