Topic: How To Invest

Q: What do you think about The Clorox Company? Thanks for all your great advice.

Article Excerpt

A: The Clorox Company, $147.40, symbol CLX on New York (Shares outstanding: 123.2 million; Market cap: $18.1 billion; www.thecloroxcompany.com), makes and markets consumer and professional products. Clorox has operations in about 25 countries or territories and sells its products in more than 100 markets. The company sells mostly through retailers, grocery outlets, warehouse clubs, dollar stores and home hardware centres. It also sells through drug, pet and military stores; e-commerce channels; and distributors. Clorox’s brands include its namesake bleach, cleaning and disinfecting products, Pine-Sol and Tilex cleaners; Liquid-Plumr clog removers; and Poett home-care products. The company also sells Glad bags and wraps, Fresh Step cat litter and Kingsford grilling products. Its Hidden Valley brand includes dressings, dips, seasonings, and sauces. Plus, it sells Brita water-filtration products and Burt’s Bees natural personal products. Clorox mostly markets its leading brands in midsized categories considered to be financially attractive. Most of the company’s products compete with other nationally advertised and private label brands. Notably, about 80%…