Topic: How To Invest

Q: What do you think about Wayfair? It has dropped a lot since the pandemic.

Article Excerpt

A: Wayfair Inc., $41.38, symbol W on New York (Shares outstanding: 123.5 million; Market cap: $5.1 billion; www.wayfair.com), is one of the world’s largest online destinations for home furnishings. Through its e-commerce platform, the company offers furniture, décor, housewares and home improvement products. Wayfair’s customers span a wide range of demographics, with annual household incomes ranging from $25,000 to over $250,000. They also include business professionals, from small startups to global enterprises. The company tries to appeal to customers with different tastes, styles, buying goals and budgets when shopping for their homes and businesses. To that end, it offers a family of sites, each with a unique brand identity that offers a tailored shopping experience and products to a different target audience. The company’s Wayfair brand targets customers who are looking for home furnishings, décor, and home improvement products. Its Joss & Main brand appeals to home décor enthusiasts who are style conscious. AllModern targets design-savvy customers looking for contemporary and mid-century modern home furniture. Birch…