Topic: How To Invest

Hi: I have a question. What is your opinion on Softchoice Corp.? Thank you.

Article Excerpt

Softchoice Corp., $12.43, symbol SO on Toronto (Shares outstanding: 19.8 million; Market cap: $246.1 million; www.softchoice.com), resells other companies’ software (around 60% of sales) and hardware (40% of sales) to organizations of all sizes. It has more than 40 offices in the U.S. and Canada. Softchoice is the fifth-largest reseller of Microsoft software in the U.S. and the largest in Canada. Of the 200,000 software titles it sells, 33% are made by Microsoft. The company also resells hardware, including computers, servers and networking equipment, from IBM, Hewlett-Packard, Cisco and other device makers. Softchoice’s competitors include Dell Inc. and CDW Corp. The company also manages software licenses for clients ranging from small companies with as few as 25 computers to large banks with over 70,000. Canadian customers include Bank of Montreal, TD Bank, Rogers Communications and Canadian Tire. To set itself apart from the competition, Softchoice stresses face-to-face relationships with its larger clients by providing onsite consultations and other personalized services. In the three months…