Topic: How To Invest

Spinoffs & Takeovers Hotline – Friday, December 22, 2023

Article Excerpt

MINISO GROUP HOLDING (ADR), $19.64, symbol MNSO on New York, is a fast-growing retailer that opened its first store in China in 2013. It had 6,115 stores in its global network on September 30, 2023, including more than 3,802 in China. The company itself operates just 231 of the stores, with the rest managed by franchisees. Miniso aims to attract shoppers with a variety of design-led lifestyle products. It offers over 8,000 core items, most under its flagship brand “Miniso.” These products span 11 major categories, including home decor, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care, snacks, fragrance and perfumes, and stationery and gifts. Note that Miniso has attracted some commentary over the years because everything about the firm—from its name, branding and products, to its website—suggests it is Japanese. However, the company was started in China. In fact, it’s very similar to Japanese lifestyle chain stores such as Muji and 100-yen store Daiso. On October 14, 2020, Miniso shares…