Breakup creates more-nimble players

Article Excerpt

On October 3, 2023, the old Kellogg Company split into two independent firms: WK Kellogg and Kellanova. Investors received one WK Kellogg share for every four Kellogg shares they held. The former parent then changed its name to Kellanova. Both companies will continue to use the Kellogg name for their products. Since the split, the new WK Kellogg has jumped 51%, while the former parent is up slightly. We feel both stocks can move even higher as they launch new products that tap into growing consumer demand for healthier foods. WK KELLOGG CO. $21 is a spinoff buy. The company (New York symbol KLG; Consumer sector; Shares outstanding: 85.8 million; Market cap: $1.8 billion; Dividend yield: 3.0%; Takeover Target Rating: Medium; www.wkkellogg.com) makes breakfast cereals and related products for the North American market. Top brands include Special K, Raisin Bran, Corn Flakes, All-Bran and Froot Loops. In the three months ended December 30, 2023, Kellogg’s sales fell 3.7%, to $651 million from $676 million a year earlier. If you…