In this case, we prefer the spinoff

Article Excerpt

On July 1, 2016, the old Hertz Global Holdings Inc. set up its car rental subsidiary as a separate firm (also called Hertz Global Holdings, New York symbol HTZ). It then handed shares in that new company to its investors. After the spinoff, the remaining equipment rental business changed its name to Herc Holdings and consolidated its shares on a 1-for-15 basis. Since the split, Hertz has struggled and the stock is now down about 50%. However, Herc is up over 80%, and we feel it could go higher. HERC HOLDINGS INC. $65 (New York symbol HRI; Manufacturing & Industry sector; Shares outstanding: 28.4 million; Market cap: $1.8 billion; No dividends paid; Takeover Target Rating: Medium; www.hercrentals.com) rents out and sells a wide range of industrial equipment such as forklifts, bulldozers, and power generators. It distributes those through its 275 company-owned locations in the U.S. and Canada. Originally began operating in 1965 as Hertz Equipment Rental Corporation (or “HERC”). Customers include contractors (34% of…