Hold off on this IPO for now: Pineapple Financial Inc.

Article Excerpt

PINEAPPLE FINANCIAL INC. (www.gopineapple.com) is a Toronto-based mortgage broker and technology firm. Its exclusive software helps homebuyers search and apply for mortgages from over 40 lenders. It also provides a variety of back-office services to mortgage brokers and agents to help them with email marketing and data reporting. Pineapple now plans to raise up to $17 million U.S. through an initial public offering. It aims to list its shares on the Nasdaq exchange under the “PAPL” symbol. The company has yet to announce an IPO price, nor say when it expects to complete the transaction. Rising interest rates should spur demand for Pineapple’s services as consumers shop around for the best mortgage rates. Even so, we generally advise against investing in IPOs. In fact, investors should wait until after a new issue has survived a market slump before committing any funds. funds…