Social media darling plans an IPO

Article Excerpt

REDDIT INC. has filed paperwork with U.S. regulators for an initial public offering (IPO) of common shares. The shares will trade on New York under the symbol RDDT. Based in San Francisco, the company operates online forums that lets registered users (called “Redditors”) post and share content such as text, images and videos on a wide variety of topics. Advertising is its main source of revenue. Reddit plans to sell 22 million shares of its class A shares (one voter per share) between $31 and $34 a share. Insiders will continue to control the company through multiple voting shares. The company will also set aside 8% of its IPO shares for its most loyal Redditors. As we often remind investors, IPOs tend to come to market when it’s a good time for the company or its insiders to sell. That may not be, and often isn’t, a good time for you to buy. Moreover, while Reddit’s revenue jumped 21% in 2023, it has yet…