Strong brands will help them thrive

Article Excerpt

On August 3, 2021, the old L Brands holding company (old New York symbol LB) split into two separate firms: Victoria’s Secret and Bath & Body Works. Investors received one new share of Victoria’s Secret for every three shares of L Brands they held. L Brands then changed its name to Bath & Body Works. Both firms get some of their products from China and other countries, so U.S. tariffs could raise their costs. While their strong brands make it easier to pass along higher costs, we still prefer Bath & Body Works for your new buying. VICTORIA’S SECRET & CO. $16 is a hold. The company (New York symbol VSCO; Consumer sector; Shares outstanding: 78.9 million; Market cap: $1.3 billion; No dividend paid; Takeover Target Rating: Medium; www.victoriassecretandco.com) sells lingerie, sleepwear and beauty products through 1,387 stores in over 70 countries under the banners of Victoria’s Secret and PINK. In its fiscal 2025 fourth quarter, ended February 1, 2025, sales rose 1.1%, to $2.11 billion from…