Buy Amex for its special advantages

Article Excerpt

Capital One Financial recently agreed to merge with Discover Financial Services. The deal, if approved, would create the largest U.S. credit card company by loan volume. Despite the emergence of a significant new competitor, the shares of American Express rose on the news. The gain reflects the company’s famous brand; the success of its new growth strategy to target small businesses and younger cardholders also encourages investors. Moreover, Amex’s focus on affluent clients keeps its credit losses in check and gives it an edge over rivals. AMERICAN EXPRESS CO. $211 is a buy. The company (New York symbol AXP, Conservative Growth Portfolio, Finance sector; Shares outstanding: 723.9 million; Market cap: $152.7 billion; Price-to-sales ratio: 2.6; Dividend yield: 1.3%; TSINetwork Rating: Average; www.americanexpress.com) is one of the world’s largest issuers of payment cards. Billionaire investor Warren Buffett, through his Berkshire Hathaway holding company, owns about 21% of the company. Amex issues two types of cards: traditional credit cards, which let users carry a balance;…