Investors like eBay’s new strategy

Article Excerpt

The shares of e-commerce pioneer eBay have gained 25% since the start of 2024. That’s due to its strategy of attracting customers to its auction sites with new services, such as authenticating trading cards, sneakers and other collectibles. The company is also using its improving earnings to buy back shares and increase your dividend. EBAY INC. $54 is a buy. The company (Nasdaq symbol EBAY; Finance sector; Shares outstanding: 506.0 million; Market cap: $27.3 billion; Price-to-sales ratio: 2.8; Dividend yield: 2.0%; TSINetwork Rating: Above Average; www.ebay.com) operates e-commerce websites, in over 190 countries, where sellers pay fees to auction items or offer them at fixed prices. Roughly half of its revenue comes from markets outside of the U.S. In the past few years, the company has sold some of its less-important businesses as part of a plan to concentrate on its main auction websites. Under that plan, in February 2020, eBay sold its StubHub event ticket re-seller unit to European firm Viagogo Entertainment Inc. for $4.05…